Monday, January 22, 2007

Requiem For Classical Music

Tower Records is dead. Long live Tower Records. I'm in Philly for the week (well, I'm starting in PHL, we'll see where we end up by week's end), and our hotel is right near Broad Street, where there is a large, two-level Tower Records. I'm accustomed to supplementing my CD collection on each visit to PHL, as I so rarely get to a place where one can buy classical music (and until somebody finds a better interface, it sucks to shop for classical music online). This place has a world-class orchestra, and the population to support it, and so conditions for the proper care and feeding of decent classical music stores are right.

But I made a bee line there this morning, and the store is... gone. Well, it's actually being converted to an FYE store, with big banners in the windows boasting what will be the area's largest selection of used CDs. Given the character of the FYE that just closed in our mall in Appleton, I'm just not getting a good vibe from this. There's a Borders books & music across the street, with no better a classical selection than what I find in the Barnes & Noble in Appleton. Now my Tower Records locations in New York, Chicago AND Philly have gone dodo. So maybe I should have titled this post "Requiem for Tower Records."

But I fear the phenomenon is larger than the demise of one retailer.

I understand that web shopping has made it difficult for the average CD retailer to keep anything like a decent selection of classical recordings on hand. The catalog, first of works themselves, and then of recordings of those works, is absolutely daunting, and it's a rare recording that might be called high-volume. Indeed, most of these recordings, even in a busy store, will collect some dust before limping off the shelves. So it's a niche market.

But I would have thought that these three cities--NYC, Chicago, PHL--would have had exactly the concentration of classical music buyers to make keeping physical stock a viable business proposition. I mean, they're not shipping many copies of Jeanne Demessieux's Choral Preludes to, say, Crawford, TX; the buyers are in the big cities where the orchestras and ensembles and concert series are.

I suppose it's an easy enough proposition to look at classical CD sales. This figure seems a better indication to me than orchestra endowments, which have a novelty and social (and "society") aspect to them, whereas the CDs are how a modern person will immerse themselves in this repertoire. But there's little succor to be gained in this search. I didn't find the figures I was looking for in my brief search, but just asking the question was like lifting the corner of a tourniquet to see if the bleeding has stopped. The rush of blood spurts out sickeningly.

I've been aware of the Grim Reaper's shadow on this corner of my passion for years, but it's nipping rather close now when my favorite outlets are evaporating before my eyes. And it all raises questions which I am nowhere near able to answer. I've always known that there's something stagnant about an immersion in thinking from 300 years ago. It's not that Bach is not brilliant, nor even that he's not relevant, exactly. On the contrary, I'm thrilled and moved and amazed by the workings of his mind on a daily basis. But there's no escaping that he was the best of his age, and that music has moved on to other things, to other great minds, to new horizons. He died in seventeen-frickin'-fifty.

I don't know; maybe currency has nothing to do with it. A great idea is no less great for having been dreamed up a long time ago. And music is abstract, so maybe the whole idea of currency kind of flies out the window here (or should). Our ear is never just our ear. The "ear," of course, is really our brain. And classical music as a field of study is really just the human intellect applied to our collected knowledge about composed (as opposed to spontaneous) music. I think it's this consideration, this working-out of ideas that draws me to this music. There's a history involved, with its parallels to other artistic fields and to the rest of human history. We have basic rules that have been codified and amended and evolved over several centuries to bring us to our present day, and we can immerse ourselves in this history and find it moving and enriching and gratifying as a study of human thinking.

My musical mind --my ear--is able to process music from a century or two before Bach up to about the middle of last century. There are plenty of present-day movie scores that parade 19th Century music around in late 20th Century clothing, but I don't think anyone considers this a leading edge of MUSICAL evolution. But it does demonstrate that mine is not the only ear that has not been trained to deal with newer musical milieux. But there it is. I'm on board with Debussy and Ravel and Hindemith and bits of Shostakovich; I can get along very well with early Messiaen; and organ-specific composers like Vierne and Duruflé and Widor I adore. But along comes Schoenberg and Berg and Messiaen's forays into birdsong and I'm just not able to enthrall at these as musical phenomena. Guys like Rachmaninov were derided as having been born in the wrong century, his popularity be damned. Real innovation was going on elsewhere. And so at some point the leading edge of intellectual concert music left behind the predominant intellectual background of its listeners, and became a field of specialists--not just for music production (which has been a specialist endeavor for a long time), but for music consumption as well. The masses were left with the digestible conservatism of rock and roll--mostly mundane music which made its innovation in social fields: parading around in androgynous clothing with the bludgeoning dazzle of pyrotechnics and great volume. (If you're REALLY conservative in your tastes you get the suffocating inanity of... country!)

I'm joking, of course. Kind of. There have been undeniable expressions of human greatness and emotional vitality in many fields of popular music, and maybe we all just need to embrace what we've moved on to--where we are NOW (indeed, that's what pretty much all of us have done). But it's not the same thing; it doesn't tickle the same region of the brain, sometimes not anywhere near it.

Is it just my bad fortune that I happen to value having a part of my brain tickled that (almost) nobody else gives a damn about?

Farewell, Tower Records. I did what I could to keep ye afloat.

(I'm listening to a lush and haunting choral piece of Alexander Gretchaninov as I write this, and he understands me perfectly!)

9 comments:

Dzesika said...

Okay. So this is totally ignoring the brilliance of the rest of the post (which is kind of a crime) - but you had me at PHL, as in "I bet you know all the airport codes by heart!"

Seriously, you're right. It's getting more and more difficult to acquaint yourself with classical music unless you're in some really populated part of the country, or you work really hard at it. Which is an absolute shame. But what in the world can we do about it? And is it just classical music - or is it really anything that's not in the mainstream top-20 of our chain media?

wstachour said...

Yeah, I just toggle all around on this subject. I mean, Bach (or Mozart or RVW or whomever) didn't really write for their days' equivalent of Top-40 radio, did they? So the audience for this kind of music (or art or poetry or literature, blahblahblah) has always been set aside to a degree from the population at large, either by education or social class or interest or orientation or whatever. (Mass entertainment has ALWAYS been a depressing thing for the refined portion of anyone's tastes--he says, trying not to be all snotty and shit.)

And I've always known this, and have just avoided panicking because everything chugged along even when I couldn't necessarily understand how. But now I see my traditional outlets for this huge part of my life going away, and I'm a bit worried and out of sorts.

Maybe it's just a question of distribution. Maybe my CD collection will now be worth a fortune! HA!

wstachour said...

And no, I don't know all the airport codes, but the cities I fly into quickly turn into this shorthand (which drives people crazy): DTW, SDF, DFW, MSP, MKE, ORD, JFK, EWR, PHL, CAE, ONT, etc., etc.

Anonymous said...

Sorry your store is gone. =(

Jeff said...

I had heard that Tower was dying a bit ago, but it didn't make a big impact on me since there was never a Tower around these parts. With downloadable music and stores like Wal-Mart and Best Buy using popular CDs as loss leaders it is not a big surprise that a dedicated music store would have a tough time surviving, even in places where there is a sizable market.

It is too bad that all sorts of retailers like this where you could browse and get informed advice are drying up. We are so focused on getting the lowest possible price that we bypass the added value that stores like Tower provided.

I am surprised that nobody has been able to make a good place for classical music on the web. It seems like something that really should work. You can easily see the whole product in just a couple of pictures, you could have the added benefit of seeing some of the extra printed material that is usually hidden inside the CD case, and could even have samples to listen to. In a product category such as this where it is very hard for a brick and mortar store to sell enough to have much in stock an online store should be able to have what everyone wants, even if there is only one person in the small midwest town who might be interested in a given recording.

I saw an article from the New York Times that was lamenting the demise of the Tower in NYC. They were wondering were folks could go now to buy all of the classical recordings that they recommended in their paper. They suggested checking out a couple of different stores in NYC (there is a place with a high enough concentration of people to have a marker for any niche) as well as a couple of on-line stores - JR.com and arkivmusic.com.

nancoix said...

Caution: Tangent Alert!

I concur with Jeffy about the online mktplace's superiority for selling things like CDs (or books). The Tower store closures are a concession to this fact.

This reminded me of (here's the tangent) the new buzzword in marketing - The Long Tail. It comes from a book of that title. The gist is that we used to have 3 TV channels and Gunsmoke was a blockbuster, and a few Top 40 stations and Elvis was a blockbuster. Now we have 165 channels, including Cooking with Yellow String Beans and Pet Rabbits In Funny Hats. And even those are cost-effective enough to broadcast. Now extrapolate that to selling CDs online. It costs very little to offer a million titles, and selling a single copy of a million obscure ones is equal to selling a million of Elvis.

Here's a blurb about the book:

"Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters."

wstachour said...

Yeah, I guess there are two separate things: 1) the fact that classical music may be rushing rapidly to irrelevance and oblivion; and 2) my bemoaning that this death will leave me without source material!

I guess I don't really know how to gauge the first question, since problems with the recording industry aren't really a good indicator. And honestly, I don't really care provided I can still get recordings!

As for the second, classical music really SHOULD be the perfect thing to buy online, both for Jeffy's practical and Nancy's business reasons. And maybe there ARE great places for it and I just haven't found them. And maybe it's really a question of having to change a habit pattern that's been established over 24 years, the pattern of holding the CD cases and scanning for artist and location and producer and so on. There's no reason these things shouldn't be available--and so much more--at an online store.

I could always try to solve the problem myself (and get rich and take over the world--mwooaahhaahhaa!)

Jeff said...

I am hopeful that classical music is not fading into oblivion. It has been a niche market for a very long time, and has been hard to get in many places for that reason. Maybe by moving music sales onto the web it will help preserve that niche. If you look at the large audience for classical music and the large numbers of orchestras that perform it then it does seem that there is still life left in it. Maybe as the era of the record labels draws to a close we can move on from this current state where the music that we hear about is the music that someone owns the rights to and wants to sell. Maybe we can move on to an era where music stands on its own merits rather than getting propped up and pushed by the labels that produce it.

As for your music buying habits, it may be that a change in habit is all that is necessary, and once you get used to a new way of shopping you may find that it works even better that what you have known to date. I have never figured out how to buy music - I look at the CD covers and I can not tell if the contents will be something that I'll like or not. Unless you are very knowledgeable about who makes the music there isn't sufficient information on the covers to really get a clue what you are buying, unless you've heard the recording before, and that is cheating.

wstachour said...

I should spend some time looking around the web more. I know the Organ Historical Society, for example, has a large catalog of organ recordings (far more than I've ever seen at any of my in-person stores), and most major labels have websites with audio samples.

Also, and I'm getting off track, I used to treasure all the information that came with the CD, and I read stuff and made a mental note of much of it. Nowadays, I tend to copy the CD to my iTunes and put the booklet away; if I have questions about a recording, I go online to read about the composer or find info about the recording. So maybe I'm already on my way.

I feel better already!